Here is the rough draft. Let me know what you think. As you know, I don't claim to be a designer. A good art director should be able to take this rough and make it look really good, really professional. Just so you know, these images are all scanned from a stock photo book. We'd have to buy rights to them for publication.

Let me know your questions/comments. The final draft will have significantly less copy... I didn't want to fine-tune it until I got some feedback.

Dave

(click for a larger image)




The body copy:

The land was frozen. Icy wind streaking across pale blue earth. So cold, so desolate, so isolating, how could anything endure?

Yet the wooly mammoth survived, prospered. With its shaggy coat, the mammoth was quite at home in the frigid environment. Extinction came only when the environment became too warm.

Now, after 10,000 years, the wooly mammoth again walks the earth.

Cloned from a single specimen recovered from the frozen tundra, the wooly mammoth has become the source of the warmest and most comfortable sweaters on the planet.

Woven of 100% mammoth wool, these designer sweaters are perfect for winter weather. Available in many different styles and colors, mammoth wool sweaters will help make the next ice age feel like a cool autumn day.